해피 화트데이! Happy White Day everyone! Many of you may be asking, “What exactly is White Day?” Well my dear readers, let me explain.
White Day is celebrated on March 14, one month after Valentine’s Day. It is celebrated in Japan, South Korea, Taiwan, and China. White Day (ホワイトデーHowaito-de)originated in Japan; it was first celebrated in 1978. It was started by the National Confectionary Industry Association on the thought that the men should give back to the women that gave them chocolate and gifts on Valentine’s Day. This holiday has not always been known as White Day. A candy company known as Ishimura Manseido also started to produce marshmallow treats for people to give on this holiday, which lead to the holiday’s original name, Marshmallow Day. Later on, confectionary companies started to produce white chocolate for this holiday and the name White Day was eventually given.
On Valentine’s Day, girls and women in Japan give chocolates and other gifts to men and boys as an expression of love, courtesy, or simply, social obligation. Chocolates are put into three separate categories: giri choco, honmei choco, and tomo choco. Giri choco is obligatory or courtesy chocolate. For example, women would give their superiors and male co-workers giri choco (basically to any male that one does not have any romantic feelings for). Honmei choco is chocolate given to a man a woman loves or is serious about. Tomo choco is chocolate women give to their male friends (that they are NOT serious/in love with). Tomo choco, however, is not as common as giri choco and honmei choco. Handmade chocolate is usually preferred over store-bought chocolate, because of the thought, emotion, and effort put into the chocolate.
Then on White Day, the men who received chocolates are expected to return the favor and give gifts back (to “answer” or “reply” back to the women) such as white chocolates, dark chocolates, candies, cookies, marshmallows, jewelry, accessories, stuffed animals, and lingerie. There is a recited rule on returning a gift known as sunbai gaeshi/“triple the return,” the return gift should be twice or triple times the cost of the Valentine’s gift received. If a woman spends $5, the man is expected to spend $15. Or if a woman spends $50, the man is expected to spend $150.
In South Korea, White Day (화이트데이 Hwai-teu-deh-ee) is basically the same as Japan’s White Day except chocolates and gifts are usually only exchanged between couples and lovers. School children, however, often give lollipops and other candies to their friends and classmates. When women and girls give men chocolates and gifts on Valentine’s Day, the men return the favor on White Day. There is also another holiday that goes along with Valentine’s Day and White Day for all the people who did not receive any chocolates or gifts, which is known as Black Day (April 14) (I’ll make a post on Black Day later on). Anyways, gifts given on South Korea are commonly candies and sweets (and of course, flowers). Chupa Chups lollipops are the most selling candies during White Day.
This last picture of Lee Min Ho, I randomly came across on the internet. I thought this was pretty relevant. And also the fact that Lee Min Ho is very handsome…
If any of you are wondering (probably not), I did not receive anything for White Day. Mainly because, I do not know many people from my area who is particularly interested in the Korean culture, Japanese culture, Chinese culture, etc. that know about White Day (especially the young men). However, my dad did get me flowers and chocolate for Valentine’s Day so that makes up for it.